The company management relies on carrying out continuous and comprehensive research and studies of the market and customer trends and tendencies, in order to develop a good business strategy that provides for flexibility and readiness to adapt to these growing trends and tendencies.
The group has adopted a precise long-term strategy to achieve its vision, mission and strategic goals, and has launched comprehensive initiatives and prepared a clear action plan to achieve its objectives.
The pillars of the implementation of the company strategy are as follows:

•    Real estate portfolio management and development
•    Quality customer service
•    Prudent financial management and cash management
•    Sustainable growth via diversification of income sources
•    An approved model for operational management and development.